Business buzz words & phrases:

Leverage
Emerging
Intentional
Purposeful
In the final analysis
Uniquely positioned
Leadership
Partnership
Clarity
Scalable
Streamline
Scope
Low hanging fruit
Skin in the game
Shelf space
Tee it up
Outcomes
Throw the switch
Consumer directed solutions
Finding better outcomes for consumers
Execution: blocking and tackling
High level
Metrics / Scorecard
Traction
Sustainable competitive advantage
Catalyst / Change agent
Enable / Web-enable
Bottom line / net it out
Bandwidth / Capacity
Benchmarks
Milestones
Triggers
Synced up
Drill down
Drive your stake in the ground
Much at stake
Move it forward
Marginal / Nominal
Get the right people on the bus, get the wrong people off the bus
Pull the trigger
Close the loop
Open loops
Solidify
Self-fulfilling prophecy
Student of the business
Accountability
Herd instinct / Herd mentality
Remedy the situation
Squander it away
Go to the mat
Operational issues
Robust
Radar screen
Engage the right resources
Optimize
Forecast
Economies of scale
Diminishing returns
Level set the expectations
Risk / Reward analysis
Break even analysis
Cost justify
Pareto principle: 80/20 rule
Solution oriented / minded
Strategic alignment of resources
Granular
Intensify
Key drivers
In the final analysis
Business development
Pivotal levers to leverage
Spot on
Core competency
Core ideology
Justify / rationalize
Glean
Sexy
Opportunity cost
Trade offs—good, better, best
Breakthrough thinking vs. incrementalism
Deliverables
Drill down
Going forward
Heads up
Lessons learned
Next steps
Take this offline
Out of the loop
Out of pocket
Skill set
Skills transfer
Litmus test
In direct proportion
Impactful
Common denominators of success
Melt down
Refinement
Rigorous
Desired outcomes
Blind sided
Drive your stake in the ground
Casting the vision
Chart new courses
Change agent
Mobilize
Much at stake
Stakeholders
Equip
Get off the bench / get in the game
Hybrid
Pivotal levers
Stimulate your thinking
Thinking critically
Important man syndrome
Full throttle
Fixed / Variable costs
Cash flow
Passive income
Residual income
Self reliant behavior
Victim thinking
Resonate
Underpinnings
Major in the majors, don’t major in the minors
Scarcity mindset
Zero sum game thinking
Sweet spot
Chief concerns
Franchise player
Build in red flag mechanisms
Build out
Customer acquisition costs
Lead generation costs
Step up
Move it forward
Market share
High margins
Integrated marketing
Perspective
High stakes game
Key variables
Where is the bottleneck?
What are the limiting factors?
Accelerate
Operational efficiencies
Audacious
Differentiate
Distinct advantages / key distinctions
Disciplines
Return on investment (ROI analysis)
Bias toward action
Command of resources
Breakthrough
Action items
Pareto principle (80/20 rule)
Marginal
Mediocrity
Sphere of influence
Get the right people on the bus, get the wrong people off the bus
Go to player
Business model
Underneath the covers
Close to the vest
Silver bullet
Golden nuggets
Sweat equity
Foundational
Framework
Frame of reference
Infrastructure
Capitalize
Opportunistic
Web optimization
Consistent messaging
Storyboard
Hunters / farmers
Sales pipeline
Sales funnel
Bring your "A" game
Showstopper
Speed to market
Closing ratios
Fulfillment
Speed up the sales cycle
Fundamentally
Incremental growth
Pilot project
Knowledge transfer
Calibration
Thought leaders
Bust out of your comfort zone
Maximize resources
Continuous improvement
Macro-level / micro-level
Cohesive
Progressive / innovative
Platform
Pull the trigger
Right from the get go
Space
Data integrity
Data migration
Insightful
Visionary
Play the trump card
Back pocket
Jeopardize
Leading edge
Rocket science
Micro-manage
Never mistake activity for results
Extend
Bush league
Premise
Thesis
Hypothesis
Colossal
Instrumental
Magnitude
Parameters
Gangbusters
Brand awareness
Broker targeting
Targeting model
Baked in
Distribution channels
Increase our points of distribution
Carve out
Fascination
Fettish
Critical mass
Tipping point
Leadership = influence
If you measure it and reward it people will try to excel at it
Key points of difference
Regroup
Mixed signals
The 4 P’s of Marketing: Product, Price, Promotion, Place
Under the microscope
Master of the obvious
Indicators / indicative
Remote
Satelite
Penetration
Saturation
Characteristics
Stereotypical
Under performing
Bottom feeders
Dragging their feet
Circle back
Close the loop
Conflicted
A-1 priority
Persistency rates
Mainstream
Channel conflict
Dramatic
Back peddling
Collaborative
Broker portal
Launch / go live
Fear of loss / greed for gain
Is that the hill you want to die on?
Put your stake in the ground
That rocks
Rock solid
Solidify
Fired up
Path of least resistance
Trends / patterns
Smoke & mirrors
Bait & switch
Pie in the sky
Mind your own business / know your numbers
The classic problem / solution approach
Leverage strengths / work around weaknesses
Find relief from the pain
Referral systems
Results oriented
Dead weight
Boat anchor
Big hitters
Elephant hunting
Craft a new story
Deployment
Throw us a bone
Leaving money on the table
Grease the skids
Don’t burn any bridges
Needs analysis / fact finding
Pull out all the stops
Top of mind
Mindshare
Blitz
Value added services
Emotional / Logical buyers
Fiscally responsible
Fiscal conservative
Risk averse
Sharpen the pencil
Dial it up / get dialed in
Turn up the heat
Ratchet it up a couple notches
Sticker shock
Varsity player / JV player
Frontline resources
Down in the trenches
Deer in the headlights
Militant
Souped up
Soup to nuts
No filter
Granular
Jazzed
800 pound gorilla
Broadband
50,000 foot overview
Expectations govern results
Raise the bar
Minimum standards / expectations
Intent / motive
Collateral
Enterprise
Cost projections
Ramp up
Concept
Components
Corporate level priority
Expedite
Synopsis
Random
Wired tight
Lip service
Analysis paralysis
Cookie cutter approach
Template
Hard ball
Negotiable / non-negotiables
Compliance sensitive
Scrutinize
Recipe for success
Key elements
Elevate / escalate the issue up the ladder
Speed bumps
Snags
Blip on the radar screen
Heightened awareness
Driving sales
Think outside the box
Profound
Cascading messages
Tunnel vision
Get the green light
It’s a go
Systematic process
Process oriented
When all the dust settles
At the end of the day
In the grand scheme of things
Cruise control
Competitive analysis
Maverick
Dynamic
Pioneers—paved the way
Economic pressures
Regulatory pressures
Viable
Exponential
Bridge the gap
Hammer home that point
Hone in
Aggregate
Big picture thinking
Small picture mindset
Enormity
Unintended consequences
Inadequate
Unacceptable
Mis-information
Mis-managed
Self-fulfilling prophecy
Quantum leap
Self-deluded
Complacency
Holisitc approach
Anticipate
Paradox
Student of the business
Meaningful
Dialogue
Performance improvement plan
Finalize the details
Offset the price factor
Broker loyalty
Stickiness factor
Inhibittors
Challenges / opportunities
Drawbacks / downsides
Potential pitfalls
Contrarian
Pre-call planning
Field tested
Complexity
High probability
Hard costs / soft costs
When will this investment pay for itself?
Outsource
3 pronged approach
Reconcile
C-level
What’s your take on that?
Unconventional
Exceptional performer
Methodology
Focal point
Spring board
In the weeds
Buried
Sugar coat
Confront the brutal facts
Positioning statements
Full blown
Fully engaged
Powerful
Sponge / soak up
Fallacy / myth
Recourse
Mandate
Compensate
Rattle his cage
Set backs
Due diligence
Shore up
Buttoned down
Nail down the details
Burning desire / burning vision
Dove tails
Ambition
Yield big gains
White hot
Ownership
Accountability
Comparatively
Contrasting view
Fascination
Lucrative
Stretched thin
Buckets / categories
Rally the troops
Challenge level is high
Heroic efforts
Captivated
Real time
Interact
Let’s roll
On the ball
Key leverage points
Reasonably
Sustainable competitive edge
Retention
Value proposition
Cherry pick
Qualitative
Quantitative
Numerical
Crisis mode
Nuances
S.W.O.T. Analysis
Moving target
Reality based perspective
BFO—blinding flash of the obvious
Delineating factors
Pull the plug
Workaround solution
Weigh in
Count the costs
Operational excellence
Misplaced incentives
Re-engineered
Consumer engagement
On the fly
Student of the game
Well polished
Well positioned
Landscape of the market
Stake out market leadership in this space
Tell the story
White paper
Unmatched—distinction
Barriers to entry
Systems ready
Doers
Student of the business
Best practices
Consumer focused
Highly visible / increased visibility
Cost effective
Incremental growth
No holds barred discussion
Congruent
Reasonably
Discern the truth
Redirect
Novice
Critical path
Dependencies
Top line growth
Vertical, chimney, silo
Operating margin
Return on assets
Misguided approach
Well versed
Conundrum
The bigs
Path of least resistance
Order takers
Knock it out of the park
Caliber
Untenable
Diligent
Uptick in sales results
Sequential
Consequential / consequences
Put the hammer down
Capital / well capitalized
Open loops
Free ranging / brainstorming
Outcome thinking
Shed some light
Equation
Non-issue
Psychobabble
Work flow
Numbers game
Control inputs and influence outcomes
Food chain
Problem resolution process
Re-focus
Tighten up your systems and processes
Mutually exclusive
Oxymoron
Blue sky thinkers
Tie up loose ends
Weakest link
Inverse relationship
Inversely proportional
Doesn’t hold water
Leg to stand on
Meat & Potatoes
Herd instinct
Herd mentality
Follow the money
Remedy the situation
Bolstered
Clearly defined outcomes
Eat your own cooking
Uniquely equipped
Pit bull determination
Over the top
Squander it away
Hitting on all cylinders
Get the job done leadership
Implications
Top of your game
Prevailing
Thrive
Call him out on that
Go to the mat
Give it some teeth
Linchpin decision
Nominal
Blow a gasket
Binary
Paramount

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